A few months back when I decided to purchase an ereader I started by looking at what was available and it quickly became clear to me that epub was the future and the Amazon was perhaps the biggest, but it was completely proprietary. I went the Sony direction. I've since added a Kindle as well because Amazon does have books and prices better than others and as long as I can remove the drm (for personal use only) and convert then I've got the best of the disparate worlds. I do believe once the tide builds enough from both the epub competition and pressure from the suppliers (for a single format) builds Amazon will eventually support epub as well.
That's my story, and I'm sticking to it!
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