Quote:
Originally Posted by Harmon
Anyone who really wants to understand the business dynamic involved in selling pbook vs. ebooks needs to go to Black Plastic Glasses and read the "best of" posts at http://www.blackplasticglasses.com/2...hnittman-blog/
If you don't understand what drives the marketing of pbooks, you won't understand why the marketing of ebooks is a problem for publishers and resellers. It's not about the "costs" of making an ebook as compared to making a pbook. It's mainly about the cash flow. |
Which is exactly why the model has to change.
Thanks for the link.