Thread: Kindle in an ePub World
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Old 11-08-2009, 11:38 AM   #5
wallcraft
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Quote:
Originally Posted by Kali Yuga View Post
It's probably going to suck for the publishers if they have to make two formats (ePub, AZW) and can't efficiently automate the process. However, a) making two formats is still better than formatting for ePub and BBeB and B&N's PDB and PDF and eReader and so forth -- i.e. the situation is still slightly better than it was even 2 months ago; and b) they'll do it anyway, and it will make economic sense, if the Kindle continues to / ends up commanding 60%+ of the market.
Amazon is indirectly the driving force behind Sony and B&N getting behind Adobe ePub, and overall I think they have been good for the ebook industry. If Amazon holds its breath long enough, then publishers probably will have to go to a two formats approach and at that point they are unlikely to use the advanced features of ePub. I did not state this explicitly, but my underlying assumption was that these are a good thing. If so, it certainly would not be the first time that a technically inferior approach wins due to better marketing.
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