Weird. When I clicked the link, i went to a facebook page. At least, I recall doing it.
Oooh, I just had a thought. (i know, that's impressive in itself) I bet the link Robert gave went through a back door, or basically he gave us behind the scenes information. If I recall, the contest was mentioned on their Facebook page, but not on the website itself. So finding the pumpkin, and clicking on it took you to a Facebook login page to qualify for the drawing.
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And: Those of us who don't have Facebook accounts NEVER KNEW the contest was on a Facebook page because WE NEVER SAW THE FACEBOOK PAGE. So how were we to make any assumptions at all about a page we NEVER SAW?
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To be honest, those who don't have a Facebook page would not normally have been privy to the contest to begin with.
Apologies for bringing this out again. I interpreted some comments on this thread as over-reacting against Robert and it didn't seem fair to me. But i do see your point.