You're right, it's segment adressed. I thought that's widely known and implied it as the cause for low price in my first comment...
The display has 2 rows by 6 characters, standard 14 segment arrangement each, plus some icon areas.
Edit: Just BTW, it seems to exhibit the same bug Reader does with the latest firmware update - battery indicator locks up while / after charging and doesn't indicate true battery condition until you reset it. Curious, no?
