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Okay... after reading the comments in the link...
Now I get it... sort of. I qualify that because it sounds like the creators are still on the fence about what they've created! Looks like it's an "average joe" app for creating e-books, including web-like features... like porting Quark or InDesign into the e-book world. And I see it's very much in a beta stage here, so I'll make no criticisms about the interface, the tools, etc.
One thing I wonder is what e-book formats this tool will be kicking out. Is it designed to convert e-books to various and sundry of the existing formats, or for specific devices? Or is it ultimately intended to create documents specifically for the Sophie Reader? How much is it "based on XML," and can that XML output be converted easily to other formats? I'd hate to think this potentially good idea might add to our "Tower of e-Babel."
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