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I find the browsing process on a web site incredibly frustrating - as an example, I was browsing Waterstone's site the other day, just looking at the history section. There are several hundred titles, listed 10 on a page.Trying to decide from a thumbnail image of the cover and the author/title/price data whether or not to click and view the blurb is very tedious. I probably buy fewer ebooks simply because I cannot skim the contents and make an informed choice on purchase. Being able to browse the physical shelves in a store, and *still* be able to make an e purchase would be really great for me. Will suggest it to my local Waterstones next time I'm there!
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