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I like the idea, actually.
I don't have much time to browse & search the web for new and recently published books, and so I usually enjoy going to a bookstore (while at the mall for example), looking at the "new entry" section, write down the name and when I go home buy the ebook (when available) to read it in my V3.
If the bookstore allows me to buy the ebook version of something I have just seen, hell, I'd jump on it!
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