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The iPhone isn't so good at gaming that it would be tearing away market share from true gaming platforms. Any serious gamer knows the DS is a far better dedicated system.
There is so much market share being gained in the ebook sector, I'm not sure Apple is taking Amazon market share, every device will see massive gains for a while yet. Many people read on multiple devices as well lets not forget. So they read on their iPhone in addition to laptop, Kindle, Sony and so on.
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