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* The SEPA Direct Debit provides for complete protection of customers due to a "no-questions-asked" refund right during eight weeks after a customer`s account was debited. In the event of unauthorised direct debit collections, the customer`s right to claim a refund extends to thirteen months. These provisions are stipulated by the EU Payment Services Directive (PSD). The PSD and the SEPA Direct Debit Schemes give the customer full control over the payment.
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Reuters press release. "Bit of a non-starter" indeed.