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Old 11-01-2009, 07:56 PM   #34
MichaelFStewart
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Posts: 135
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Join Date: Sep 2009
Device: iPad
Quote:
Originally Posted by neilmarr View Post
***Can I ask a question of you Neil? As a publisher, how can you offer books so inexpensively?***

Hi, Michael. We started to offer digital versions of our paperbacks when we launched in 2002. At the time, ebook reading was so rare -- and mostly on PC or laptop screens -- that we looked upon them as promotional tools. Invariably, a reader would get tired of reading at the desk, unable to take his PC to bed, and come back for the paperback. Low prices and freebies made sense.

Cheers. Neil
Thanks Neil - that makes a lot of sense in terms of the evolution of your business, and your pricing strategy.

MFS
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