Quote:
Originally Posted by neilmarr
***Can I ask a question of you Neil? As a publisher, how can you offer books so inexpensively?***
Hi, Michael. We started to offer digital versions of our paperbacks when we launched in 2002. At the time, ebook reading was so rare -- and mostly on PC or laptop screens -- that we looked upon them as promotional tools. Invariably, a reader would get tired of reading at the desk, unable to take his PC to bed, and come back for the paperback. Low prices and freebies made sense.
Cheers. Neil
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Thanks Neil - that makes a lot of sense in terms of the evolution of your business, and your pricing strategy.
MFS