Quote:
Originally Posted by rhadin
To tell the truth, I don't understand B&N's thinking. Let's assume that the $259 pricepoint is breakeven on the nook. If I had been head of B&N when the pricing was set, I would have set pricing at $289 and said all B&N club members (and AAA members) can get a 10% discount plus free shipping. I would have priced the device so that I could give my members a discount and encourage nonmembers to become a member.
I do not believe that someone would choose to order a Kindle instead of a nook simply because the Kindle was $30 cheaper. Well, perhaps a few would but think how many more club members would have been happy. Similarly, I would enact a special club program for ebooks. Buy 1, get 5%; buy 2 get 10%; buy 5 get 20% off the total order.
It doesn't take a genius to realize that B&N's most valuable asset is its club members. They are the ones who do less price shopping, because if they were strictly price shoppers, they wouldn't buy at B&N.
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What you are suggesting is called "creative marketing" and makes great sense.
I'm thinking BN needs a new marketing director. Someone who actually understands retail and customer needs.
And do you know, you can still get a refurbished K1 for $149....cheaper books, more selection, free two day shipping, 30 day return with no restocking fee (you just pay return shipping), you still get the sd card slot and replaceable battery.
Now.......you can't loan you books, but you sure as heck can strip the drm on those you buy and loan them out!
But.......the nook is prettier.......
