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Originally Posted by taglines
wrong. apparently, both terms eruped, if that is the right word, from users themselves. of course, the marketing depts are more than happy, but both terms came out of users' mouths, er, blogs, first. google around and see. this was not a marketing move.
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When doing brand naming and creative copy, some of the strategists try to take the possibility of forming a verb out of the brand name into account. It isn't done to the exclusion of other factors, but when the morphology lends itself to that kind of manipulation, any marketing group would see the opportunity, and would likely expect it to happen "in the wild" without direct company promotion.
Emerging popular tech markets are full of insecure people, and insecure early bandwagoners are some of the best allies a marketer can hope for.