Quote:
Originally Posted by danbloom
btw, one quick question -- is the proper grammatical spelling of NOOK actually lowercase n at the beginning as here: "nook".....? I have seen ads by barnes and noble that show it that way -- nook. not Nook. Which one is it?
Lowercase or Capped? And how will most newspapers print the word? Following BN logo style or their own copy desk style?
is it Yahoo or Yahoo! for example, for the name of the company
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Yahoo! is definitely the correct of the two there.
As for nook, it's lower case n and I base that on their marketing imagery which uses a curve-topped 'n' somewhat promoting the lower-case nature of the name. It's common to lower-case a proper name when you want to push the idea of it being a common component of a lifestyle as opposed to an identifiable entity. BN wants you to feel like having a nook is just par for the course and not having one is as strange as not having a couch or a table.