I just received the most recent issue of Asimov's SF, and in the editorial it states:
Quote:
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...we are available from Fictionwise, the eBook retailer, and on Amazon's Kindle in a downloadable electronic format, and we expect to be offered at other electronic venues soon. The number of subscribers to our print edition is almost exactly the same as last year, but we've seen explosive growth in electronic subscriptions. More than 10 percent of you now take delivery of the magazine as an electronic download.
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I suspect that a fairly large percentage of that "10 percent" are previous subscribers of the paper edition, and who (having now acquired e-readers) have also started buying the e-editions, but their paper subscriptions haven't expired. I'd be very surprised if they don't see a significant drop in paper renewals over the next year or two as a result.