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Originally Posted by Neil
Trying to think why the bending is a good thing other than just something to show. Maybe it won't break as quickly if sat upon?
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Also, although this is just the first 'baby step' towards the end result, a fully flexible screen might solve the 'large screen' vs 'pocket-size' device. Think of a eReader you can carry in your shirt pocket where you have your choice of screen sizes-small, for 'cozy' reading or a rolled-up/folded-up screen you can pull out for full-size (or even larger) display.
I suspect projected display technology (e.g. holographic displays) will become practical before the flexible display reaches that point, but it's nice that we don't have to bet the future on just one technology.