I don't have a problem answering this. I just ask myself (and anyone in earshot) what you get when you take the ink out of a book. Then I ask again what's more important, the book or the content?
The content is more important than the book, just as it's more important than the e-book reader, the TV screen, or the actor's voice... without content, all of them are empty. But without one or all of them, the content can be expressed somewhere else, even if it's just written in the sand at low tide.
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