Just thought I'd pipe in here - I actually like the name. Like others have said, my first thought when I heard the word was curling up in a corner and reading all day. It is short, easy to remember, and is easy to use when talking about the device. In discussions about it with family and coworkers, everyone has simply accepted that this is the name of the device - didn't really require any explanation beyond "this is Barnes and Noble's Kindle".
