Quote:
Originally Posted by desertgrandma
Here is why they named it the Kindle:
3. to excite; stir up or set going; animate; rouse; inflame: He kindled their hopes of victory.
4. to light up, illuminate, or make bright: Happiness kindled her eyes.
Its certainly kindled my interest. And re-kindled my love of reading.
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It's still a silly name. "Nook", at least, has the "reading nook" connection to books right up front without having to get all philosophical about it. Personally, I was always fond of "Dweeb" for the Kindle; Digital Web-Enabled E-Book. B&N, though, should have gone with "BNerd"; Barnes & Noble Electronic Reading Device. Think of the great "be nerdy" ad campaign you could have!