Quote:
Originally Posted by nikkie
And by absolutely ridiculous, you mean: absolutely ridiculously non-existent.
As per the Nook info, I went to B&N yesterday and didn't see that big of a fanfare about it. That, and it has only been out for about a week. I don't watch TV or purchase newspapers at this point (hello internet?), so I can't comment on those things. My experience is mostly anecdotal: I talked to my coworkers, and none of them knew anything about it.
But definitely iRex info isn't out there. I've been following the Nook boards pretty religiously and I'd say about 90% have no idea that B&N has also partnered with iRex.
They probably just don't care though - $399 (or $449) is the wrong price point for normal fictional consumers.
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Non-existent about sums it up. Even if you can't afford to do print advertising focus on the online side of things with a good website, use cases, videos etc. Maybe trying to build momentum with some viral activity. I've done this stuff in the past and it's not that expensive anymore.