Irex also has:
twitter:
http://twitter.com/irexereader
facebook:
http://www.facebook.com/IREXeReader#/IREXeReader?v=wall
youtube:
http://www.youtube.com/user/IREXTUBE
forum:
http://forum.irexnet.com/
I still think they need to get the people who did the kindle or nook web pages to reboot their own. A search result on the bestbuy website is not how to best way to market your product.
They have a tweet linking to a zdnet
roundup of e-readers (nook, que, alex, and kindle) and asks what's missing. If never-heard-of Spring Design's Alex (the 'other' android reader with a color touch screen) gets a mention over the 9 year e-paper veteran irex, then there is clearly a marketing problem at play.