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I don't think there's a real benefit to a new word.
If I'm watching CNN and there's a headline ticker across the bottom I'm still reading the headlines - even as I watch the video footage and listen to the commentary. I still say I'm watching CNN even though I'm also reading and listening. I would also say I'm reading the headlines - even though it's on a screen and I'm doing other things at the same time.
Grouping actions doesn't change the name or nature of any of those actions. We'll use whatever word best fits the most common action.
Besides - when most people read something from a screen that involves scrolling clicking and other actions they're usually reading a web page - or to use another word that has gained common usage - they're surfing the web. However, when someone finds an interesting article while web-surfing they normally tell a friend to "read this."
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