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B&N is committed to the eBook market. They have spent huge amounts of money buy eReader and fictionwise. They have developed their own reader, they have signed contracts with at least two other companies, iRex and Plastic Logic, to offer their products.
Stock prices are not indicators, of course, since companies can divide their stock and issue more stock anytime they wish. You have to look at whether the stock is going up or down to determine the success of the stock.
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