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"Plain old "reading" simply doesn't seem to cover the various acts necessary to experience a multimedia vook that we have to click, scroll, screen, watch, listen to, and - yes - read. "
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Using that logic, "plain old reading" doesn't cover the various acts necessary to experience a printed book that that we have to open, turn pages, look at illustrations, annotate with a pen or pencil, study charts, check the glossary, and -yes- read.