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Hah, guess I have to add one more comment on the poor reasoning used to justify not wanting to support this technology... the cost to publishers seen as loss in sales and potential/probable piracy. Something publishers need to realize is that whether or not they support digital editions, their books will still end up in that format regardless of if they want it to or not, especially if it's a successful/popular work. We were seeing this well before eInk devices cropped up and the whole debate about eBooks started, people have been scanning and converting books to whatever format they've wanted for quite some time; making the work freely available to those willing to look.
Secondly, simply being on physical paper does not keep the book from being pirated. At the college I use to work at, students from foreign countries would show up with $10-15 versions of $200+ books. They would say the books were freely available at a cheap price in their home country (Pakistan, India, China, etc.) and they could not afford the originals due to the expence. I also remember ordering a book off of Half.com a while back, this was due to the textbook's premium price at the university book store; needless to say the one I received for <1/5 the cost turned out to be a reprint made in China, replete with newspaper-type paper throughout. I still used it and saved quite a bit, but I wasn't about to toss it as I already paid for it assuming it was legit.
This is a losing arguement for publishers, the only thing they are missing out on right now is revenue they are ignoring by refusing to adapt with change. Common sense shows that commerce is Darwinian by nature, if you don't adapt or evolve you will surely perish (or at the very least subsist at the lowest basic level).
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