Going back over the article, is it just me or he seem to be a bit clueless. Saying things such as, "..warned that unless E-Book reverses their recent decision..." as if there was a single entity called E-Book that is setting prices or making decisions.
Again, he goes
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One wonders why Nourrey cannot simply advise E- Book to go f**k itself and produce high-quality reasonably priced books, even if in smaller numbers.
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You can't advise or have a nonentity do anything.
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Google, the internet server, has...
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OH MY GOD! GOOGLE IS THE INTERNET!
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Thus, publishers, like the technologists who slit their throats, are producers not of books but money, while books have become simply another vehicle, along with the Washing Machine and the iPod, for generating capital.
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Have book publishers, as a whole, ever cared for more than just being a business and generating money?
I know I am mostly just poking fun at him because I fail to see him really using logic (as others have pointed out), and I just think that logic should be the basis of any argument.