Quote:
Originally Posted by dmaul1114
Though if they wanted to focus on the business crowd somewhere like Staples or Office Max would make more sense.
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No where in the press release did I see “exclusive distributer”. I fully expect it to show up in other channels.
From Plastic Logic (PL) point of view they want to sell as may as possible which means more distribution channels. It makes since that as the Barnes & Noble (B&N) is the book store associated that they are the first distribution channel signed. From B&N point of view, while it would be nice to get the margin from selling the PL device, it is much better to get revenue from the selling of e-books vs. no revenue.
This is the same model as the IREX deal but in reverse. Initial distribution is via Best Buy (BB). I would not be surprised to see B&N begin to distribute the IREX starting in 1Q10. I think it will be after the holidays because IREX is going to be hard pressed just to supply BB and B&N wants to sell the Nook and is going to be focused on it initially, selling and supporting, as it carries their label.
This is just my opinion