Something that has to be pointed out is that no reader so far is at the price tipping point for success yet. No model is sold worldwide also.
The promised flexible plastic models will surely help attain this 'Graal'.
We're living this period with anxiety and some journalists feel they have to jump the gun and kill it in the egg at that process. Or is it the 'talk of me in good or talk of me in bad but talk of me' marketing scheme.
How many people know about the existence of ebook readers and how many about eink? The knowlege about ebooks is just starting to be spread.