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Originally Posted by Alexander Turcic
I am sure this headline is enough to make your fresh milk sour, but editors of Computerworld in their eternal wisdom have named e-books - and the Sony Reader in particular - one of the 21 biggest technology flops that have "utterly failed to live up to their hype."
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eBook exec 1: Hey! Let's price eBooks at the same price a hardcover. After all, having an "e" before "book" means that the consumers are getting something special - just like a hardcover book. Never mind that creating an eBook costs almost nothing compared to a hardcover.
eBook exec 2: And the DRM. Don't forget that. We don't want those pesky reader loaning, selling or giving away their eBooks. That would cut into our profit margin.
eBook exec 3: And let's change the format or reader every year or so to make sure that people have to re-purchase their eBooks if they want to re-read them.
eBook exec 1: Great ideas! It's like printing money!
Does anyone wonder why eBooks didn't live up to their hype?