Quote:
Originally Posted by Alisa
I suppose maybe if it was super cheap or free a casual reader might use a standalone reading device. I think they'll likely move to digital content when other devices have better screens and battery life. Why would they want another device to bother with if they don't read that much? If screen and power technology improve to the point where the devices are light, comfortable and can be read outdoors while still supporting color and video, then I think we'll see casual readers ditching paper.
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Yeah, things like the iPhone (and rumored iTablet) have a better chance of expanding the e-book market to very casual readers than do even very cheap dedicated readers. Some one that doesn't read much just doesn't need a dedicated reader as you note, but may buy an e-book every now and again on one of their other gadgets that has an e-reader app as one of it's many functions.