Thanks for the info, Etienne.
How annoying, though. By $150 worth of books I imagine they actually mean $0 worth of classics available free from Project Gutenberg/Feedbook/etc.
A luxury box?! Thats pretty lame. And a special pen? Does it work better or make it easier to use? If not, who cares? I wish they wouldn't pull these kind of cheap marketing tricks and just sell us the reader for $399.