All, remember that just after the holiday season (early January), Sony Stores sell their window displays at great mark downs. I got my 505 at 40% off when I bought it in early Jan 08.
I didn't know about the window display deal till I stumbled on it by accident. And, it turns out you can put your name on a 'want list' for the mark downed items. When your name comes up, the store calls you (or sends you an email) and you can either go buy it or opt not to.
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