Thread: Classic A huge mistake on BN's part
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Old 10-24-2009, 11:48 AM   #14
geneaber
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Join Date: Dec 2005
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Quote:
Originally Posted by luqmaninbmore View Post
If Fictionwise, a B and N subsidiary, can offer the option of gifting ebooks why can't B and N itself offer this too?
I think B & N has learned from their ownership of Fictionwise (what works and what doesn't). Just because these details were not firmed up for the release press conference does not mean that gifting (and use of gift cards) or membership perks (maybe something like micropay rebates) will not be addressed by the November 30th delivery. I am optimistic that they will sort these issues out. However, they need to do so quickly (and make announcements) in order to capture many of the "fence sitters" that are out there before holiday shopping gets too far along.
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