I thought about ordering the nook, partially coolness, and partially nostalgia - I bought my first ebook reader, the rocket ebook, from B&N back in the late 90s.
Truth be told though, my PRS505 still meets all my needs. If the nook offered anything truly useful for me lacking on the sony - like proper category & folder support - I'd be all over it. Otherwise it's kind of like my feeling about the PRS700 which I sent back - not a sufficient usability upgrade for either the money or the decrease in image quality. (I feel that way about the 600 too).
The PreOrder game is even worse since it seems PreOrders are often NOT shipped first (why overextend on a sure thing?) and instead the shops get them first to build up retail excitement.
That said, I have to say while I agree with the OPs rationale, his post read less like a serious set of reservations and more like a passive rant that the B&N Discount Clubbers aren't being treated with the respect they obviously deserve.