Thread: Classic A huge mistake on BN's part
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Old 10-24-2009, 03:27 AM   #9
frossie
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Quote:
Originally Posted by DaleDe View Post
The basic problem with gifting eBooks is one they need to work out. It is the DRM. Unless the person being gifted already has a credit card on file they have to way to do the DRM. I am sure they can work this out but it isn't automatic.
It's hardly insurmountable - they could say "you can gift to anyone with an email address" and they can send that email address saying "so and so gave you this book, to claim it please send us your account name, or if you haven't got one here is how to set up an account". It's exactly like an online gift certificate, only it can be applied to only a specific book.

Hell, they could even not deal with that except verbally - "So and so has gifted you a copy of The Hobbit. You can claim The Hobbit or another book of equivalent value by....".

The point being that people who read just love gifting books. Not being able to do so is a real turn-off for many. Not to mention Christmas is coming up...
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