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Originally Posted by Damętas
Hmm. Where are you getting your information re: Pixel Qi saying poorer contrast?
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Interviews with them that are demoing the screen side by side with a Kindle. Videos were posted on here a while ago (they're probably some of the ones on the slashgear link you provided). Not only can you clearly see the contrast difference in the video, but the Pixel Qi representative admitted that the Kindle's was better.
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Since there are also already LCD screens that retain their image even when the power is off, I have no reason to doubt Pixel Qi on that either.
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You are correct. I was mis-remembering what I had read before. It does not need to draw power to retain the image, however it does draw more power than eInk currently does in order to refresh it. Therefore it's still more power hungry than eInk technology.