Quote:
Originally Posted by DMcCunney
Yep.
I think the reasoning is that lending once may not generate a sale, as the person the book is lent to may read then not buy a copy of their own. But the likely biggest form of marketing for any book is personal recommendations, and if I like the book well enough to think you will too and lend it to you, you may then like the book well enough, and two people will be saying to their friends "You gotta read this!" That, the publisher hopes, will generate sales.
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Dennis
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Also true.....this if probably the biggest reason most people buy a book. Personal recommendations and good reviews.