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Originally Posted by kennyc
ah the ol' glass half-full or half-empty thing.  |
Yep.
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So very true. I guess my thought on this though is that it's not more likely to generate a sale than would be the ability to download or read an excerpt from the book. I suspect that most readers would read the book (i.e. finish it) and not bother to purchase it themselves. Currently like borrowing from the library. In some case of course it would result in an additional sale, but probably not as many as from the excerpt kind of thing.
I think the "one-time" lone thing is messed up.
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I think the reasoning is that lending once may not generate a sale, as the person the book is lent to may read then not buy a copy of their own. But the likely biggest form of marketing for any book is personal recommendations, and if I like the book well enough to think you will too and lend it to you, you may then like the book well enough, and
two people will be saying to their friends "You gotta read this!"
That, the publisher hopes,
will generate sales.
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Dennis