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I was very excited and on the edge of preordering one, but I'm starting to get some negative vibes. The confusion about whether or not their flavor of epub is going to be portable. And the loan only working once per book really feels more like a bait and switch and makes me concerned about how overhyped some of the other aspects are. I think the loan is so limited that it's actually emotionally a negative as it feels like you're getting ripped off even though logically, once is more than any of the others will do. I also think it's really premature to release the reader before their conversion to epub because their ebook store isn't really what their final ebook store is going to be.
What I really want is something that is as comfortable to me as my kindle and reads books from multiple stores, but has a large store as its base which can be ported to other devices. By using epub, this seemed like it. But with their proprietary encryption and the loan once thing, I'm afraid of a bait and switch until I see the thing out there in the marketplace.
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