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I chose other.
If there are two equal devices, with equal (or comparable) features, I'll go for my preferred brand. Some brands I'll avoid like the plague, Apple is one of them. Sony used to be one of them, until they stopped to make their own standards and followed the accepted standards.
If there is a device that is from another brand, but that has almost everything I want/need, I'll go for it. But, unless it's a well-known brand, I'll be more critical.
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