[Shaggy]

Originally Posted by dek

I don't know whether the price in the chart is MSRP (http://www.irexreader.com/pdf/IREX-c...on-readers.pdf).

If you look at the original press release, iRex specifically says the MSRP is $399.

Kindle is sold by one vendor (Amazon) which has exclusive rights.

In that example, the Manufacturer is also the Retailer. So there's no reason the MSRP and retail price would be any different. The same company is setting both.

For all I know, iRex really did raise the wholesale price recently. I'm just speculating about BestBuy setting their price above the MSRP, but it would kind of make sense.