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Old 10-22-2009, 03:45 PM   #14
dek
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dek began at the beginning.
 
Posts: 32
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Join Date: Feb 2009
Device: PRS600, iPod touch
Quote:
Originally Posted by Shaggy View Post
iRex's MSRP is $399. Retailers don't always follow the MSRP, especially when one store has exclusive rights to sell a product. There is no competition from other stores for them to keep the price down.

I don't know whether the price in the chart is MSRP (http://www.irexreader.com/pdf/IREX-c...on-readers.pdf). Even so, the prices of other products in the chart are the ones for customers. Kindle is sold by one vendor (Amazon) which has exclusive rights. Kindle 2 even has a lower price now than the one in the chart.

In sum, I don't see any justification for the price increase by BestBuy or iRex...
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