Quote:
Originally Posted by WT Sharpe
Stop posting this crap!! Do you even begin to realize just how hard it's been for me to resist buying one? Yesterday, my finger hovered over the "Buy Now" button no less than three times! I've only got so much sales resistance!  |
Tom, I think the primary reason to not preorder the Nook is the heavy cost of returning it should it not be what you want. To me, this is a major marketing blunder on B&N's part, making it more expensive than to return a Nook than to return a Kindle (plus you have only 14 days to do so instead of Amazon's -- and most other device maker's -- 30 days).
Also, as a B&N club member (not Fictionwise but B&N) I think B&N is making a second strategic blunder. I buy several thousand dollars worth of books every year from B&N and they know what I have bought and what I have on order because of my membership. A smart marketer would have culled its membership list and found the big buyers and offered a special low cost deal if they purchased the Nook. After all, such buyers are important to insuring B&N's success and are likely to buy more books than others. But B&N won't even honor it's club discount.
Anyway, I think the Nook is probably a great device, but I want to see it in the store before I commit my money considering B&N's return policy.