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I just spoke to a rep at B&N. He said that the epub and pdf books they will be offering will be exclusive to the Nook or their software, they have no plans to broaden the scope to include other readers at this time.
Also, spoke to a Sony rep who said the same thing. Although they are moving to epub as their format, the epubs are in pdb format with drm exclusive to Sony readers with no plan to offer them to other reader devices.
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