Hmmm, I just noticed the article says that they sold nearly 10,000 Illiads last year and had a turnover of almost 4 million euros.
That doesn't add up, unless they sell the Illiad to their business partners for something like 400 euros.
The article doesn't say, but I think it is based on an interview with Hans Brons, the director of Irex, maybe he didn't have his numbers straight. (Or he is quite liberal with the words like nearly and almost

)
Ah well, the website says that there will be more on Irex in their (paper) magazine this week. I'll see if I can get a copy somewhere.