I may have a 'hint' on potential formatting strategy:
From an
Adobe Blog:
Quote:
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Adobe and Barnes & Noble announced today that they are working together to standardize the open EPUB and PDF eBook formats and collaborating on a content protection standard based on Adobe and Barnes & Noble technology. This collaboration will make Barnes & Noble the most portable and compatible eBookstore and provide customers with the ability to access digital content from thousands of content providers that is protected with Adobe technology. Soon enough, customers who use the Adobe Reader Mobile software development kit will also be able to purchase and read content from BN.com, the world's largest eBookstore.
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Looks like Adobe's Epub may have hope with B&N after all?!