Yea, looks like someone besides the ad people got a look at it and realized it looked very nice but was a bit...lacking in info.
That or else the flood of email asking support questions that should have been already up on the main pages helped them to update things. Would not be a surprise for the site to update several more times in the next day or two.

(Annnnd just had a quick flashback to, what, a couple years ago and all the critical razzing about the uselessness of a dedicated reader and the foretelling of imminent doom of another fad electronic piece.)