Welcome to MR and I'll third the request for a format that can be read on anything but a Kindle. You can read the various threads in our forums to learn about how many other readers there are both in the US and the rest of the world. We are an international forum with potential readers from around the world (if only your book was available in a format that could be used)
ePub is a format that seems to be able to be used on many different devices. (IMO, a plain pdf file is not considered an ebook format)
Have you checked out Smashwords? The below link is to smashwords and how to publish on their site.
https://www.smashwords.com/about/how..._on_smashwords
MR has many author members (see my signature for a few) who publish through them. Also, their style guide is free..
http://www.smashwords.com/books/view/52
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Read this before publishing on Smashwords! The Smashwords Style Guide makes it easy to format your manuscript to produce high quality multi-format ebooks. Includes tips on how to gain inclusion into the Smashwords Premium Catalog. This book is updated frequently. Updated October 9, 2009.
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