"A new electronic book reader is expected Tuesday from book seller Barnes & Noble Inc. that will challenge readers from Amazon.com Inc. and Sony Corp. with a color touch-screen and $259 price, according to a planned ad for the device.
Details of the reader appear in a full-page advertisement viewed by The Wall Street Journal in the New York Times Book Review section dated Sunday, Oct. 25. The advertisement says the Nook will enable its owners to "Lend eBooks to friends.""
http://online.wsj.com/article/SB1000...googlenews_wsj