every single person i know who talks about ebook readers and doesn't own one calls ebook readers ereaders. i doubt that some guy calling them "transbooks" will change that. besides transbook is a pretty unappealing name to me.
btw, i haven't worn a watch for years - i check the time on my cell phone, but i still prefer an ebook reader that doesn't multitask, and i prefer to read on an ebook reader rather than a laptop, tablet or cell phone.
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